SVP of Marketing and Digital Services

Position Objective:

The Senior VP of Marketing and Digital Services leads multiple disciplines within the team in developing and executing marketing strategies and digital services with a variety of platforms to include website optimization, analytics, campaign management, digital and social media channels, while using an AI-enabled approach.  It is responsible for the development of Minnco Credit Union’s marketing strategy, operating model and performance of the function in accordance with sort and long-term strategic goals.  The position oversees brand stewardship, market research, budget management and performance analytics while maximizing the use of assets.

Essential Duties and Responsibilities:

• Define, implement and execute end-to-end marketing strategies, ensuring alignment with credit union goals and growth priorities and that departmental goals are measurable and achievable.
• Oversee brand stewardship
• Conduct market and data analysis and identify market and industry trends for proactive strategies
• Evaluate and manage any and all risks associated with strategies and initiatives
• Execute integrated marketing strategies across digital, traditional and community channels
• Lead and deliver data driven campaigns, ensuring they meet both member needs and business priorities
• Pilot member facing digital services to include online applications and website
• Drive adoption of AI technology to improve marketing effectiveness
• Partner with other areas of the Credit Union to ensure that the marketing area has the tools to optimize and enhance member engagement and retention
• Lead, coach, mentor and develop high-performing teams, managing capacity, profitability and resourcing
• Review and evaluates performance of personnel while promoting collaboration, engagement and alignment
• Achieve financial objectives by establishing objectives, developing budgets, and controlling costs
• Ensures continual analysis to measure and improve services
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed, providing information and making recommendations
• Member journey mapping
• Ensure compliance with all applicable regulations, policies, and risk management standards

Leadership and Professionalism

• Maintain and uphold Minnco’s Core Values in all work
• Ability to act with integrity and professionalism while maintaining confidentiality and objectivity

Required Qualifications

• Bachelor’s degree in marketing, Communications or related fields and 10-15 years of relevant experience
• At least 5 years within a senior leadership role within financial services or a credit union
• Thorough understanding of market developments, marketing strategies and practices
• Proven leadership qualities in growing and guiding cross-functional teams
• Excellent organizational skills and attention to detail
• Strategic mindset with decision making skills
• Excellent written and verbal communication skills
• Strong creative and design skills

Desired Qualifications

• Master’s degree in marketing or related field
• Previous experience within a credit union environment
• Proficient with Adobe Creative Cloud (Illustrator, Photoshop, Acrobat, Audition, Premiere Pro) and Microsoft Office and Teams environments, with the ability to easily learn other software applications.

Environment and Physical Demands:

The majority of work will require sitting/standing while using the computer, and participating in meetings (in person, while on the phone, or online).  Using finger dexterity for typing on the keyboard plus reading and viewing computer monitor.

Work Location

Employees will work in an office setting with low noise level, full-time Monday thru Friday between the hours of 8:00 am and 5:00pm. 

Our Company

Since 1935, Minnco Credit Union has provided the people of East Central Minnesota with quality financial products and services at the lowest possible cost.  Having grown to more than 35,000 members, Minnco Credit Union is preserving its rich tradition by continuing to provide our members with new, convenient products and services to meet the demands of today’s hectic lifestyles.

Our Core Values

The acronym STRIVE encompasses our core values of Strength, Trust, Respect, Integrity, Value, and Engagement.  At Minnco, we are committed to providing these values to both our members and employees, and therefore STRIVE to fulfill these principles every day.

Benefits Offered

• High Deductible Health Plan at low cost to employees, with a $2000 employer contribution to your eligible HSA account. 
• Flexible Spending Accounts
• Dental
• Life Insurance, Long Term Disability and AD&D for Full-time 40-hour employees
• Long Term Disability insurance which pays 60% of salary after 90 days
• Retirement Benefits
• Generous PTO Benefit
• Employee Assistance Program
• MN Paid Family and Medical Leave

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the discretion of Minnco Credit Union.

Complies with the Bank Secrecy Act/Anit-Money Laundering/CIP (U.S. Patriot Act), privacy procedures and policies.

Minnco Credit Union does not discriminate based on race, sex, color, religion, ago, nationality, origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.