Marketing Manager

Expedition Credit Union is seeking a strategic, innovative, and energetic Marketing Manager for our Credit Union!

Responsibilities include:

• Implement marketing plans, calendar, and budget.
• Develop, implement, and maintain marketing compliance, utilize marketing system(s), tracking tools, and assess marketing programs. 
• Manage relationships/contracts with vendors and partnerships. 
• Create and maintain content calendars; write and edit posts to align with brand voice and strategy.
• Use Google Analytics (and other analytics tools) to track website and campaign performance; provide monthly reports with actionable insights.
• Support and optimize Google Ads campaigns; track performance and adjust targeting, keywords, and budgets to improve ROI.
• Manage and ensure scheduling for social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) to increase engagement and reach.
• Represent the credit union at events to promote brand awareness and build relationships
• Coordinate/Lead credit union participation in community events and sponsorships. *Events may require after hours and weekends.
• Liaison for the Community Foundation: Scholarships, Grants, etc.
• Network with vendor partnerships and peer groups to remain fluent with competitors and peers
• Communicate marketing initiatives to staff and ensure alignment with credit union goals.
• Ensure that all marketing platforms and materials comply with the State and Federal rules and regulations for the credit union. Keep abreast of changing rules and regulations.
• Prepare/present monthly marketing reports with campaign metrics and recommendations.
• Maintain marketing department files, statistics, and project documentation.
• Other responsibilities as assigned by the President/CEO.

Knowledge & Skills:

***Three to five years of related experience in a financial institution, with a minimum of three years of supervisory/management experience. ***

• Strong leadership, coaching direct report(s), and networking skills.
• Excellent written and verbal communication skills.
• Proficiency with online/digital and social media marketing platforms.
• Proficiency in design software (Canva, Adobe Creative Suite) and social media scheduling tools.
• Familiarity with Google Ads, Google Analytics, and SEO best practices.
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with attention to detail and brand consistency.
• Must be a licensed driver with the ability to travel within the Twin Cities metro area.
• Ability to lift 25 pounds but not limited to.

Job Details:

• Full-time
• Monday through Friday (excluding most federal holidays)
• 8:30am to 5:00pm with the exception to limited weekend events.

Pay/Salary

• $75,000+ based on several components, including but not limited to, relevant experience, skills, qualifications, etc.

Full-Time Benefits include:

• 401(k) (w/matching)
• Medical/Dental insurance, Eye Med, AFLAC
• Health Savings Account
• Paid time off
• Many paid federal holidays off
• Professional development assistance
• Tuition reimbursement
• Opportunities to advance!

Expedition Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.